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Navidad DIMAD

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Image for the Christmas greeting of DIMAD (Madrid´s Association of Designers). Poster, gift card and animated GIF for RRSS, web and mailing.

We had to represent, in an indirect way, all disciplines that are part of design: graphic, product, interiors and fashion. The solution to it is the creation of a series of abstract symbols that can evoke each of the disciplines, or specific elements of the work process of them. Based on the most essential and primary figures of the design (circle, square and triangle), a universe of composite forms and colors is recreated, representing as a whole the dimension, shape and color, these being the fundamental backbones of any Design discipline. The reduction of the Christmas tree to its minimal expression created on the basis of parallel lines, leads us to the concept of the creative process and the construction of the idea.