Naming, corporate identity and application development for Malgrat clothing company, located in Benavente (Zamora), and dedicated to the manufacture and sale of men’s clothing.
Magrat arises from the renovation of a family-owned business with more than 50 years of experience in the textile sector. Deep rooted in Benavente, but with a renewed outward projection, the new identity reflects symbols and history of the city of Benavente, providing the brand an identity based on the cultural roots and tradition of the region.. The name, Malgrat, appears in the first written testimony that refers to the current Benavente (dated in s XII) as the name of the region. To complet the identity, we used a pictographic representation of the Tower of the Castle of Benavente, which is the most representative, emblematic and iconic construction of the city.