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Consulta Pediátrica

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Identity, system of symbols and graphic applications (cards, postcards, health cards, folders, sheets for recipes and external vinyls) for pediatric consultation located in the cities of Benavente (Zamora) and León.

The whole identity has been structured based on the pink and blue colors though its tradition among consumer items for newborns. In addition to the purely emotional factors, it is easier for the pediatricians to locate the histories in the folders based on the sex of the babies, and to the parents who have several children, it can also help them to identify their health card in a more visual and effective way.