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Pascual_Blanco Asesores

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Naming, Identity and graphic applications for the company Pascual_Blanco Asesores, located in Benavente (Zamora) and dedicated to tax, labor and accounting advice, partnerships, property administration and self-employment services.

The identity is proposed as a union of the initials P and B in an elegant and easily recognizable anagram. To break with the stiffness of the symbol, a typographic composition with the name is created around it, thus granting greater dynamism and a certain freshness to the set. Regarding the use of color, the identity is designed in a single direct ink, using two opacities to be able to establish a visual rhythm and hierarchize the information in a more effective way.