Gráfica Publicitaria. Relaciones Comerciales España / U.S.A.
Poster, graphic applications, trifold and leaflets designed for the exhibition Gráfica Publicitaria | Relaciones Comerciales España / USA, held at the Central de Diseño de Matadero Madrid and promoted by the US Embassy in Spain between the months of December 2014 and February 2015.
The exhibition covers advertising images from the end of the 19th century to the prodigious decade of the ’60s’, the decade that begins the definitive institutionalization of graphic arts and graphic artists. A historical cycle that goes from the Spanish crisis of 98 to the industrialization and development of the sixties in Spain, going through the previous and subsequent years of World War I and II. CocaCola, PepsiCola, General Electric, Ford, 20th Century Fox, American Express, Gillette, Firestone or Maizena are part of that historical cycle, their times and our lives.